Consultant | Branding
What is Personal Branding?
One of the most effective ways used by most organizations to advertise their businesses is by branding. Branding gives your business a uniqueness that makes it easily identifiable. This uniqueness is what most companies use to make money by developing the brand.
Most entrepreneurs have discovered this secret and are therefore using their names to brand their businesses as a way of advertising themselves.
The Importance of Personal Branding.
In this era of the internet, where the world has become a global village, personal branding happens knowingly and unknowingly. When you open a social media account, the moment one googles your name, whether it is a potential employer or a secret admirer, the results automatically give the person a picture of who they are dealing with.
Personal branding can, therefore, be defined as the art of advertising your skills and personality for the sole purpose of building your business or career.
Although most people associate personal branding with entrepreneurs, a lot of employers are using social medial and google to check out potential employees before hiring them.
It is, therefore, essential to let the world know who you are by defining yourself. Personal branding helps you to be in control of what others say about you when you are not there.
It makes you unique
Personal branding makes you unique. It helps you to show your target market all your special and unique personality.
This makes it easier to get opportunities faster since you are easily identifiable. Opportunities like job interviews, speaking engagements, and networking will be more accessible for you once you have branded yourself.
It helps you to focus
Personal branding helps you to know what you want, where you are going, how to get there, and who to work with to get there. This knowledge helps you to focus on achieving your goals without wasting time trying to “find” yourself.
Your online presence is defined
You can be sure that at one point or another, someone will google your name. Whether you are applying for a job or going out on a date, your online presence is up for scrutiny. The most effective way of ensuring that your reputation is kept clean is by personal branding. When you use personal branding, you will be able to control what people see about you. Ensure what you post on social media is part of your personal branding, even when sharing personal information.